Press Release: Buddingup Founder Helps Jobless Students, Grads Beat Unemployment in Canada

Startups

University of Waterloo co-op student launches job site to help jobless students, grads beat 16.4 percent unemployment rate in Canada. Social networking is changing way young job seekers expect to find jobs online. Newly launched job site Buddingup makes it easy for students and grads to connect with employers and recruiters across Canada.

The numbers are discouraging. 16.4 percent student jobless rate; Statistics Canada’s lowest record since 1977. Enter University of Waterloo student Robin Speziale who launched Buddingup to help jobless students and recent grads beat unemployment. Buddingup.com helps students and grads network with recruiters, friend fellow job seekers, connect to campus recruitment programs, and search jobs all across Canada.

“The old job boards don’t address the new needs of young job seekers” states Robin Speziale, founder of Buddingup.com. “Students and grads are used to social networking like Facebook where they can easily connect with people, so when they search or apply for jobs on these old job boards, it’s like hitting a wall – theirs no connectivity between them and the employer” says Speziale.

In developing the idea for Buddingup, Speziale wanted to provide a better job search experience. Robin Speziale states “Buddingup is all about helping students and grads find a job – so we added more job search features than the average job board.”

– On the find recruiters section, students and grads can contact recruiters directly in order to network to their job. “Now if you want to follow up with the employer after applying to a job or ask a recruiter questions, you can” states Speziale.

– With Career Pages, students and grads can link directly to campus recruitment programs. “The campus recruitment pages are available in one click so that students and grads won’t have to spend their time navigating through hundreds of company websites” states Speziale.

– On the job search, students and grads can search new entry level jobs, co-op jobs and internships from across Canada. “The job search on Buddingup pulls jobs from all over the internet, so all jobs are in one spot” says Speziale.

– Students and grads can join Buddingup to network with each other and share job tips. “I added a social component so that students and grads could connect to the job seeker community in Canada, making the job search more fun” states Speziale.

– Students and grads can create a professional profile on Buddingup, including a brief description of their skills, eduation, qualities and post links to their blog, Twitter, and Facebook “so that they can better advertise to recruiters” says Speziale.

Can Robin Speziale help jobless students and grads beat the 16.4 percent student unemployment rate in Canada? Robin Speziale argues “at the end of the day, students and grads will be the ones who beat the high unemployment rate – I’m just giving them a better job search experience to help them find jobs.”

My Press Release: University of Waterloo Students Behind New Startup Boom

Media, Startups

buddingup_logo
FinditOffCampus_logo
Unsynced_logo

University of Waterloo students are behind a boom in new startups launching in Waterloo, Ontario. Buddingup, Unsynced, and Findit Off Campus are the newly launched startups. It seems VeloCity, a startup incubator unveiled in 2008, has sparked renewed entrepreneurial spirit at the University of Waterloo.

Robin Speziale of Buddingup, Ted Livingston of Unsynced, and Paul Lee and Krishna Sivaranjan of Findit Off Campus represent a new generation of entrepreneurs from the University of Waterloo. And while not all entrepreneurs behind these new startups were members of VeloCity – a campus incubator for Waterloo students – they can thank VeloCity for renewed entrepreneurial spirit at the University of Waterloo.

These new student-launched startups vary in concept. Buddingup.com, a job site for students and new grads, was founded by Robin Speziale, an Honours Arts and Business student at the University of Waterloo. Speziale states he started buddingup.com to “provide students and grads a better job search experience”. Buddingup features entry level, internship and co-op job listings.

Among the VeloCity hatched startups are Unsynced and Findit Off Campus. Ted Livingston founded Unsynced.com, a music platform for the Blackberry, recently selected as one of 16 finalists in the international BlackBerry developers contest. Also, Paul Lee and Krishna Sivaranjan launched FinditOffCampus.com, a student housing site that offers an interactive map with local business search and bus route display feature to ease the housing process for students.

Buddingup, Unsynced, and Findit Off Campus were all launched by University of Waterloo students. No wonder StartupNorth writer Jevon MacDonald recently stated that “This pretty much makes Waterloo the go-to university for students serious about doing a startup”. MacDonald explains that “we have a bit of a thesis here at StartupNorth… that the biggest problem with the startup environment here in Canada isn’t that VC’s aren’t investing as much as we might like these days… but we think that the biggest issue is that there is no push that gets an early stage idea from the notepad to the web.”

Since opening in fall 2008, University of Waterloo’s VeloCity has been a welcome solution to Canada’s startup problem. Sean Van Koughnett, director of VeloCity, recently stated in Imprint – University of Waterloo’s official campus newspaper – that VeloCity has “largely met or exceeded the expectations of students, partners, and administrators”. “For students, it[VeloCity] has provided them with an opportunity to develop ideas they feel passionate about, to work and live with like-minded students, and to build professional networks.”

Indeed, the University of Waterloo is fostering a new generation of startups and the entrepreneurs behind them. For soon-to-be graduating high school students looking to join the new startup boom in Waterloo, Ontario – the University of Waterloo is a great place to start.

My Wikipedia Page Was Deleted

Startups

Today, I made my Wikipedia page. And today, my Wikipedia Page was deleted. Those Wiki editors are fast. I thought that after reading blogs and articles on boosting your personal brand by creating a page on Wikipedia, I would give it a try.

At 12:10 PM today I submitted my Wikipedia page. And at 12:15 PM I received a deletion notice. Apparently, Wikipedia wants notable people on Wikipedia. MC hammer, Vanilla ice and other people are apparently notable, which leads me to ask: Who is a notable person?

Below is a screenshot of my Wikipedia page minutes before it was deleted. Did Wikipedia delete your page? Comment about it.

Robin_Speziale_Wikipedia_Page_deleted

Facebook versus Myspace: Internet Popularity Contest

Startups

The battle between Facebook and Myspace for the social networking crown has long been talked about. However, I find it interesting how with the advent of the internet – websites and internet companies quickly come and go.

I think back to Netscape. Explorer came onto the scene then Firefox now Chrome. These major browsers all within little more than a decade. The rise and fall of websites and browsers in this case hits home that the internet does not completely reflect the traditional marketplace. For example, brands such as Tide, Coca Cola, and Mcdonald’s have been popular brands for decades.

My theory is that because entrance into the internet market is a easy as setting up a website with low capital requirements in most cases, many are encouraged to capitalize on the internet. However, keeping competitive is key else risk being pushed off the internet landscape.

Below is as an example of the rise and fall of social networking on the internet (Google Trends). Myspace once held the crown, now passing it to Facebook. And Facebook is definitely experiencing amazing growth.
Facebook versus Myspace

Promotional T-Shirts for your Website or Business

Startups

Buddingup is in growth mode. It’s been 5 months since I launched the jobs site buddingup.com. To spur growth, I decided to start investing in promotions for Buddingup.

I decided to design t-shirts to promote the website – for guys and girls. T-shirts would allow me extensive coverage for a low price. I designed the t-shirts with Photoshop, sent designs to a t-shirt print shop and in 2 days had my set of promotional t-shirts.

buddingup promotional t-shirt
buddingup promotional t-shirt for girls

I wear my Buddingup promotional t-shirt as much as I can. At the mall, at KFC, outside. If you think about it, one hour of wearing your promotional t-shirt at the mall = 100+ eyes looking at your brand.

Here are my tips for designing an effective promotional t-shirt

(1) Make the t-shirt simple
(2) Make the t-shirt easy to read
(3) Display your business name or website clearly
(4) Include a catchy, interest-grabbing phrase
(5) Use your t-shirt’s front & back real estate

New Branding Lessons from Corporate America

Startups

With the financial fallout that plagued America and the world in 2008, it seems Corporate America has been branding a new image to usher in a new era.

Notice the Walmart, Best Buy and Pepsi logos are designed with utmost simplicity in mind. Clean and fresh.

new logos - Walmart, Pepsi, Best Buy

These new logos represent a new branding strategy to undo the real and psychological chaos that rendered many Americans upset and confused post financial crisis 2008.

Logo Breakdown:

Walmart
– The yellow beams symbolize the sun. Walmart is aggressively implementing green technology in their stores. The sun then portrays Walmart’s initiative to save energy, giving back to consumers.

Best Buy
– The full blue backdrop has replaced the yellow used in the old logo. It seems Best Buy is pushing the blue to strengthen its association with its blue shirt wearing work force .

Pepsi
– The slant in logo has a purpose: It’s supposed to be smiling at you in a big way. Its a subliminal message that Pepsi hopes will get people happy drinking more of its beverage.

New branding is a fresh start people want.

Simplicity will reign supreme with branding and logos in the years to come.