Buddingup is in growth mode. It’s been 5 months since I launched the jobs site buddingup.com. To spur growth, I decided to start investing in promotions for Buddingup.
I decided to design t-shirts to promote the website – for guys and girls. T-shirts would allow me extensive coverage for a low price. I designed the t-shirts with Photoshop, sent designs to a t-shirt print shop and in 2 days had my set of promotional t-shirts.
I wear my Buddingup promotional t-shirt as much as I can. At the mall, at KFC, outside. If you think about it, one hour of wearing your promotional t-shirt at the mall = 100+ eyes looking at your brand.
Here are my tips for designing an effective promotional t-shirt
(1) Make the t-shirt simple
(2) Make the t-shirt easy to read
(3) Display your business name or website clearly
(4) Include a catchy, interest-grabbing phrase
(5) Use your t-shirt’s front & back real estate
With the financial fallout that plagued America and the world in 2008, it seems Corporate America has been branding a new image to usher in a new era.
Notice the Walmart, Best Buy and Pepsi logos are designed with utmost simplicity in mind. Clean and fresh.
These new logos represent a new branding strategy to undo the real and psychological chaos that rendered many Americans upset and confused post financial crisis 2008.
– The yellow beams symbolize the sun. Walmart is aggressively implementing green technology in their stores. The sun then portrays Walmart’s initiative to save energy, giving back to consumers.
– The full blue backdrop has replaced the yellow used in the old logo. It seems Best Buy is pushing the blue to strengthen its association with its blue shirt wearing work force .
– The slant in logo has a purpose: It’s supposed to be smiling at you in a big way. Its a subliminal message that Pepsi hopes will get people happy drinking more of its beverage.
New branding is a fresh start people want.
Simplicity will reign supreme with branding and logos in the years to come.