EB Games + GameSpot in Canada


gamestop logo

Lately I’ve noticed EB Games in Canada are converting to Gamestop. For background information, Gamestop is EB Games parent company, with over $8 billion in revenue. On top of EB Games coverting its stores to Gamestop branding, all new stores are using the Gamestop brand. Is EB Games dead?

No. Gamestop seems to be riding on the model Best Buy used with Futureshop in Canada. Canada’s market isn’t incredibly saturated, so there is definitely room for more competitors in electronics, mobile and gaming. Best Buy realized that Futureshop was operating solo as a major general electronic store in Canada. So instead of re-branding each Futureshop to Best Buy when Best buy bought them out, they let Futureshop keeps its branding.

Why? Best Buy figured that if they owned the competition, they could watch the revenue roll in, keep customers happy and most importantly block out new electronic entrants into the market. To further their strategy, Best Buy made sure Futureshop and Best Buy were 2 different experences.

Gamestop seems to be running on the same model Best Buy used in Canada. By branding some EB Games as Gamestop and opening new stores as Gamestop, the parent company ensures entrants are blocked out from the market, while giving consumers a real or arguably perceived choice to video game purchases and game trade-in’s.


New Branding Lessons from Corporate America


With the financial fallout that plagued America and the world in 2008, it seems Corporate America has been branding a new image to usher in a new era.

Notice the Walmart, Best Buy and Pepsi logos are designed with utmost simplicity in mind. Clean and fresh.

new logos - Walmart, Pepsi, Best Buy

These new logos represent a new branding strategy to undo the real and psychological chaos that rendered many Americans upset and confused post financial crisis 2008.

Logo Breakdown:

– The yellow beams symbolize the sun. Walmart is aggressively implementing green technology in their stores. The sun then portrays Walmart’s initiative to save energy, giving back to consumers.

Best Buy
– The full blue backdrop has replaced the yellow used in the old logo. It seems Best Buy is pushing the blue to strengthen its association with its blue shirt wearing work force .

– The slant in logo has a purpose: It’s supposed to be smiling at you in a big way. Its a subliminal message that Pepsi hopes will get people happy drinking more of its beverage.

New branding is a fresh start people want.

Simplicity will reign supreme with branding and logos in the years to come.