I have seen more and more people drinking Starbucks. Does this signal the end of the recession?
When the financial crisis hit the U.S. , Starbucks suffered from cut back in consumer spending. In the news, reporters claimed consumers slashed Starbucks coffee from their daily routine in order pay off credit cards, fill up gas, and buy groceries.
So logically, an increase in Starbucks spending should mean that consumers are again confident in the economy and their financial status, thus signalling a broader trend in increased consumer spending i.e. cars, houses that will thrust us out of recession for good.
Invest in Starbucks.