Porsche Canada wants Porsche owners to drive in the winter. “While visiting Porsche dealers around Canada, I was amazed to hear how many owners put their Porsches away for the winter,” says Joe Lawrence, President and CEO of Porsche Canada. “There is no rule against driving a Porsche in the winter! To the contrary, a Porsche performs strongly and safely whatever the season”

The marketing campaign to get Canadian Porsche drivers driving in the winter includes “15,000 direct-mail pieces, sent to customers and distributed through dealers; an e-mail promotion campaign; and national and dealer print advertising”.